Keeping Your Finger On The Pulse Of Your Niche Markets

You are a niche marketer. You know your niche inside and out… or do you? What are you doing to keep your finger on the pulse of your market? With today’s information super highway, there are many ways to understand your niche market so you can more effectively marketing and communicate with them. What messages…

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Be Alert to Know Your Marketplace

My wife and I are so very fortunate to have recently celebrated our wedding anniversary again for the 16th time. We latched onto the end of an awesome business marketing event and ended up in a sweet suite on the 5th floor directly facing the ocean at Marco Island, FL. While recently sharing the adventure…

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The Conversation Already Going On In Their Minds

A previous blog discussed the three M’s of marketing- Marketplace, Message and Media. Today’s insight brings to you a message that will help you put yourself in a position where you can penetrate your marketplace because you will be messaging to the conversation that is already going on in their mind. Successful marketing penetration demands…

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